Welcome to my food safety consultancy website. Please have a look at the services I offer. The words risk-based are thrown around a lot these days and they are in danger of becoming a throw-away comment. But to me they mean a lot. One doesn't have to look far to see legislation being brought in on the basis of one event, regulators promising 'zero tolerance', media reacting to something potentially hazardous but with no evidence of risk. All these reactions have a financial and human cost. Risk assessment approaches offer a sane, structured and efficient way to sort out what's important in the noise and how best to deal with it. This is at the core of what I am offering clients - a way to identify the things that are really important to manage in food safety, the priority in which they should be managed and what are the best 'evidence-based' (yes, another over-used but valuable label) approaches to deploy. Risk assessment is also a great tool to optimise products and process, delivering innovations that offer a real competitive advantage, while often reducing the inputs (labour, energy, time) to deliver cost benefits as well. I've seen how these approaches have added value in Unilever and in my government interactions. Now I want to make the words 'risk-based' real for you. I look forward to hearing from you.

John Bassett

P.S. This photo was taken inside the very famous Casa de los Azulejos or "House of Tiles" in Mexico City by my brother Mark Bassett recently (without flash using a Leica X2 with a f/2.8 lens at ISO 800 - see http://www.markbassett.net/ for more of his photos). People wearing masks always fascinates me, what risk assessment are they doing in their heads? Not sure it would give me confidence to see a restaurant worker with one on...who's he protecting and from what?